Event: Lamborghini Aventador Presentation
Cow Events
Client: Lamborghini
Event type: Product presentation
Location: Valencia
Attendees: 4000
Retailers, distributors, media and VIPs enjoyed a 10-day brand experience to introduce them to the newest Lamborghini model. Exhibitions, training sessions, gala dinners, urban test-drives and a full-fledged competition in a professional race-track.
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